Inside the game -
Behind the decisions
REF-TV Sweden is an independent media initiative that shows the everyday lives of referees
- where the pace is fast, the decisions are sometimes difficult and crucial.
GOOD TO KNOW
About us
REF-TV Sweden is an independent media initiative
Our base is in Piteå, (Sweden), and we document and portray the referees' perspective in a transparent way, by creating documentary content that shows the reality behind the matches – the preparations, the decisions, the press and the people behind the whistle.
OUR FOCUS AND
Our work
There are many talented referees who do a very important work! Being a referee is fun and open new doors you never knew of. It can also be challenging in many different ways. If you work hard - there will be great personal developement!
Our golas are:
- Put the referees' work in the spotlight
- Show what happens behind the scenes
- Increase confidence
ARE YOU IN NEED OF
Marketing?
Does your tournament or association need help with marketing before/during an event you are organizing?
Then we are the right partner – we have experience from some of the largest tournaments in Sweden and are working on site to elevate refereeing to its rightful height! Please send us your expression of interest.
ALSO CHECK
Ref-Store Sweden
A new collab between REF-TV Sweden & Ref Store Sweden!
When the idea of REF-TV Sweden emerged as a platform dedicated to highlighting the role of referees, also the idea of creating a webshop for referees across different sports took shape. This became the starting point of Ref Store Sweden!
The store starts on a small scale with a carefully selected range of products, with the ambition to grow gradually alongside the needs of referees. An own brand, (REF CREW) will be launched during 2026!
The store has its base in Piteå and deliveries will initially be made primarily within Sweden. In the future, the goal is to also reach international customers and to be present at tournaments and other referee-related events.
